A new road safety campaign aimed at motorcyclists has been launched in Leeds.
West Yorkshire authorities along with Safer Roads Humber and South Yorkshire Safer Roads Partnership have launched the campaign to highlight the perils of being a motorbike rider on the region’s roads. It comes in the light of figures which show that motorbike riders make up just 1% of traffic on the roads but are involved in 21% of road accidents.
Riders themselves have taken part in the campaign which features slogans including 'someone's son', 'someone's wife' and 'someone's brother’. A website has been launched and there will also be radio adverts as well as posters, leaflets and a 15-foot long advertising van.
Dave Glanville, motorcycle road safety officer in West Yorkshire said: “We’re hopeful that riders themselves will join in with the campaign by wearing the tabards that re-enforce the message to other road users that we’re not just anonymous faceless riders on bikes, we’re real people with family and friends and we all need to look out for each other on the roads.”
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