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Decisive homebuyers

Jonathan Winston Jonathan Winston
2 min read

A new survey has revealed that the typical viewing time spent deciding whether to purchase a house or not is just 21 minutes.

The survey, from mortgage provider ING Direct, found this was considerably less than the amount of time usually taken to choose a new television set or even a coffee table. Almost half of those questioned said they felt under pressure to make a decision quickly in case others were interested in buying the property with a quarter saying that estate agents had talked up interest from other parties.

People in East Anglia were the quickest to make a decision with those in Yorkshire and the Humber taking the longest though this was still only 23 minutes viewing before deciding to make an offer.

Johan de Wit, chief executive of ING Direct, said: “At first it seems strange that people will spend such little time making one of the most important decisions of their lives, but regardless of the state of the market, buyers are feeling pressured into making snap purchases to avoid missing out on the home of their dreams.”

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